"The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth Gardenswartz
In this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understanding business goals, legal insights, and effective marketing practices. Discover valuable strategies to develop your brand in the competitive cannabis market, including quality products, federal trademark protection, local community engagement, and strategic partnerships.
[00:11 - 08:30] Exploring the Challenges of Marketing Cannabis Skincare and Topicals
[08:30 - 16:08] Exploring the Future of Cannabis Branding
[16:08 - 23:18] How Cannabis Businesses Can Benefit from Strategic Marketing and Counseling
[23:19 - 30:57] Exploring the Challenges of Establishing Cannabis Brands and Trademark Protection
[30:57 - 38:43] Challenges and Strategies for Long-Term Success
[38:44 - 46:04] Harnessing Brand Equity and Building Codependent Relationships: The Keys to Success in the Cannabis Industry
[46:04 - 53:32] Exploring the Challenges of Building a Successful Cannabis Brand in a Maturing Market
[53:33 - 00:47] Scaling Local Brands to National Success
[00:48 - 01:07:42] Closing Segment
Seth Gardenswartz is a marketing guy who somehow wound up in law school. His specialties include trademarks, brand development, craft beverages, cannabis, IP licensing, e-commerce, digital media, and general business law. Seth co-founded Blackgarden Law with his partner Candice Owens to create a boutique business law firm representing high-growth ventures. They quickly established a substantial practice in the tech start-up and craft beer industries. When recreational cannabis became legal in their home state, they swiftly moved into the market to focus on corporate structure, finance, and brand protection for this rapidly growing industry. Now with a tight-knit group of business attorneys, they represent cannabis brands nationwide.
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