Listen now (68 mins) | "The brand is kind of the representation of all of the good or bad things that the customer or the purchasing public perceives around the brand" - Seth Gardenswartz In this episode of To Be Blunt, host Shayda Torabi and guest Seth Gardenswartz, founder of Black Garden Law, explore the art of creating and safeguarding a compelling brand, understanding business goals, legal insights, and effective marketing practices. Discover valuable strategies to develop your brand in the competitive cannabis market, including quality products, federal trademark protection, local community engagement, and strategic partnerships.