To Be Blunt
To Be Blunt
147 Cooking up a Brand: Personal Branding and Cannabis Content Creation with Christina Wong of Fruit & Flower

147 Cooking up a Brand: Personal Branding and Cannabis Content Creation with Christina Wong of Fruit & Flower

"Know your why. Who is your target audience, and what is your why? Not your what, not your how." - Christina Wong

Embark on an inspiring journey with Christina Wong, a cannabis business owner and brand marketer. Discover how she transitioned from publicist to content creator for cannabis brands. Gain insights into cannabis content creation, marketing strategies, and navigating the industry's highs and lows and the upcoming Cannabis Marketing Summit. Don't miss out on Christina's valuable tips for successful content creation and managing an idea bank. Tune in now for an enlightening discussion!

[00:00 - 07:55] Introducing Christina Wong of Fruit and Flower

[07:55 - 14:59] Christina Wong: From Baked Baker to Cannabis Creator, Writer, and PR Consultant

[15:00 - 22:19] Discovering the Benefits of Diversifying Content Creation Platforms

[22:20 - 29:25] How to Use Social Media to Build Loyalty and Reach Your Target Audience

[29:25 - 36:34] How Christina is Killing It with Content Creation

[36:34 - 43:57] From Breakup to Cannabis Business: Shayda's Journey of Content Creation and Self-Care

[43:58 - 50:23] Mashing Up PR and Content Creation

[50:24 - 57:23] How to Build a Successful Brand with Limited Funds and Resources

[57:24 - 03:19] Exploring Cannabis Culture, Food, and Healing with Christina

Christina Wong is a cannabis food, drink, and travel writer, creator, and baked baker in Los Angeles, California. She’s the founder & CEO of Fruit + Flower Co. and the host of Fruit + Flower Unfurled, a newsletter, and podcast for culinary cannabis enthusiasts. Additionally, she’s co-host of Mogu Magu, an AAPI culture, food, and cannabis collective; and partner & culinary editor of The Clever Root, a food lover’s guide to modern cannabis. Her work has been featured in Thrillist, High Times, Cherry Bombe, CannaCurious, and Kitchen Toke magazines.

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Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi 

SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs

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RESTART CBD is an education-first CBD wellness brand shipping nationwide.

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Free 20 min session

60 min Ask Me Anything

Social Media Audit


RESTART CBD is an education first CBD wellness brand shipping nationwide.

To Be Blunt
To Be Blunt
An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi).