Listen now (64 mins) | "Know your why. Who is your target audience, and what is your why? Not your what, not your how." - Christina Wong Embark on an inspiring journey with Christina Wong, a cannabis business owner and brand marketer. Discover how she transitioned from publicist to content creator for cannabis brands. Gain insights into cannabis content creation, marketing strategies, and navigating the industry's highs and lows and the upcoming Cannabis Marketing Summit. Don't miss out on Christina's valuable tips for successful content creation and managing an idea bank. Tune in now for an enlightening discussion!