To Be Blunt
To Be Blunt
158 The Road to 40+ Dispensaries with John Mueller of Greenlight

158 The Road to 40+ Dispensaries with John Mueller of Greenlight

"I'm a free market guy, but I look at this much like alcohol where you don't want 10 distributors of Bud Light in a specific market. So it's very similar to that." - John Mueller

Jump into the latest 'To Be Blunt' episode with Shayda Torabi and cannabis bigwig John Mueller, co-founder and CEO of Greenlight - a vertically integrated, multi-state cannabis operator with over 180,000 square feet of cultivation and manufacturing and 550 employees, as they navigate the high-stakes world of cannabis licensing. Unpack the impacts of Twilio and MasterCard's policies, dive into state-specific regulations, and learn why winning licenses beats buying.

With bonus insights on protecting license values and state recreational programs, this is a must-listen episode!

[00:00 - 08:10] Twilio Cuts Services to Cannabis Industry Operators: What Does This Mean for the Future?

[08:10 - 15:36] A Huge Blow to Cannabis Operators and a Setback for the Industry

[15:36 - 22:40] Navigating the Cannabis Industry in Different States

[22:40 - 30:40] Partnering with Establishments for Credibility

[30:40 - 37:38] Connections, Cultivation, and Compliance with Greenlight

[37:38 - 44:29] Converting Illicit Cannabis Consumers to Regulated Markets in Missouri and Beyond

[44:29 - 51:38] Exploring the Black Market

[51:38 - 1:01:11] From Founding Members to Expanding Horizons in the Cannabis Industry

Connect with John!


Or go to

John Mueller is the Co-Founder and CEO of Greenlight, a vertically-integrated, multi-state operator with 3 in-house brands, over 180,000 square feet of cultivation and manufacturing, and more than 550 employees. Through John’s expertise in scaling businesses, Greenlight is tracking over $200 million in annualized revenue and is positioned to have 40 dispensaries open by Q1 of 2024.

Resources Mentioned:

🎧 New episodes *every Monday*

📢 Discussing the business of taking cannabis packaged goods to market


🌎 To Be Blunt is a top 5% most shared global podcast 

💚 Made and Hosted by @THESHAYDATORABI

💌 Slide into the DM’s @TOBEBLUNTPOD

🌱 Sponsored by @RESTARTCBD

Love this episode? 👍🏼

To Be Blunt is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.


Leave a 5 star review on Apple podcast or Spotify

And forward to a friend! ⏩

Thank you for reading To Be Blunt. This post is public so feel free to share it.


To Be Blunt
To Be Blunt
An honest conversation about taking cannabis packaged goods to market with Shayda Torabi, business owner (@restartcbd), advocate (@texashempcoalition), and thought leader (@theshaydatorabi).