"There are many ways to kind of establish and build your brand. I think if you don't have these things, now is a great time to be inspired to figure out: ¿What is my brand? ¿Why? ¿What are my brand values? ¿What's my mission statement? To continue to get that buy-in internally for your team to live and breathe it." - Katherine Wolf
With more competition than ever in the cannabis industry, building a strong brand identity is critical to success!
In this episode, Shayda Torabi joins Joe Hodas, Katherine Wolf, and John Shute, to explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Guests will share their own unique stories and experiences in the industry and discuss how they successfully navigated through different challenges and obstacles. Listeners will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.
[00:11 - 07:56] From Seed to Brand
[07:56 - 15:41] Crafting a Compelling Identity for Your Cannabis Brand
[15:41 - 22:11] Discovering the "Why" Behind Your Brand
[22:11 - 28:46] Tips for Differentiating Yourself and Connecting with Your Audience
[28:47 - 36:14] Consumer Insights and the Power of Effective Branding
[36:14 - 43:06] Reinvigorating the Brand: Refreshing Logos, Packaging, and Values
[43:06 - 49:53] Codifying Company Values for Long-Term Brand Strength
[49:53 - 01:01:41] SOPs, Branding, and Company Culture in the Cannabis Industry
Joe Hodas, Chief Marketing Officer at Wana Brands, is an Experienced Marketing and Operations Executive with a demonstrated history of working in cannabis, travel, and tourism, consumer packaged goods (CPG), as well as fast-casual dining, and healthcare--all through the lens of the brand.
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Katherine Wolf, Chief Marketing and Operations Officer at Malek's Premium Cannabis is a cannabis marketer, branding specialist, and writer. She has a B.S. in Marketing & Economics from The University of Tampa and a background in branding, digital marketing, and copywriting and editing for both B2B and B2C brands from the startup to enterprise level.
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John Shute, CEO at PufCreativ, is a creative cannabis marketing strategy, B2B, B2C, and client communication in the marijuana industry. He has been awarded “2020 Colorado CEO of the Year” by CEO Monthly and "2020 Marketer of the Year" by ADCANN.
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Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
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