“So to me, having partners, having media partners, having those people have a bigger audience. Getting them involved allows you to have a bigger audience so that they can accomplish what they wanna accomplish. ” - David Tran
Welcome back to the To Be Blunt podcast! In this episode, David Tran shares how he was inspired to create a magazine for the cannabis space that talks about medical stories and stories of people whose lives were changed thanks to cannabis. He also talks about the need for right marketing as well as a need for education on the space. David also dives into creating Farechild as well as the challenges he faced building it from scratch.
[00:00 - 06:55] Top Stories in Our Industry
[08:37 - 17:17] Creating Magazines for the Cannabis Space
[17:18 - 24:17] Life Before and After the Success of Dope Magazine
[24:18 - 29:22] Diving into Farechild and Creating it to Fulfill a Need
[29:23- 34:44] Challenges Faced Building from Scratch
[34:45 - 43:19] Tips to Creating a Successful Event
[43:19 - 58:10] Handling Policies and Tough Conversations [58:10 - 59:25] Closing Segment
Farechild is the new event ticketing and marketing platform for free thinking individuals to connect through unconventional events. The newest venture of David Tran and James Zachodni, formerly of Dope Magazine, the duo draws from decades of experience in nightlife, media, marketing, and event production, including their infamous Golden Ticket parties which they began hosting in 2008. Tran and Zachodni have developed an impressive array of opportunities in the experiential space and are pulling together their years of work across multiple sectors making Farechild an “all-inclusive” platform, appealing to brands and producers outside of cannabis and drawing both mainstream and emerging audience.
Top Stories In Our Industry:
https://mjbizdaily.com/cannabis-companies-lay-off-hundreds-retrench-amid-economic-woes/
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Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
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125 What Goes Into Planning A Successful Cannabis Event with David Tran of Farechild