"Selfishly, it’s about growth, whether it's revenue or relationships. Externally, it's about content output, showcasing what legal cannabis looks like, the nuances of experience for consumers, and patients, and the brands that are available, the products that are available, the discussion…” - Mitch Pfeifer
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Respect My Region’s Mitch Pfeifer to talk about cannabis content creation, the importance of building relationships with brands, and being relentless in pursuing opportunities. He shares how he was able to turn his side hustle into a business and what they are doing to promote cannabis culture and high-quality cannabis products.
[00:00 - 10:09] Top Stories in Our Industry
[11:50- 18:15] From Black Market to Recreational Market
[18:16 - 29:53] Connecting through Content
[28:54 - 41:24] How to Growth Hack Your Business
[41:25 - 50:47] Celebrating the Cannabis Experience
[50:48 - 1:11:47] The Quest for the Best Weed
[1:11:48 - 1:15:56] What’s Next for The North American Weed Tour
Mitch Pfeifer is the Founder and CEO of Respect My Region, a digital lifestyle publication and marketing agency. He’s written over 1200 articles on cannabis and music published across various websites, publications, and magazines. In a previous life, Mitch was a legacy cannabis operator who also worked in retail, sports apparel, the music industry, and real estate marketing.
In 2011, Mitch started Respect My Region as a lifestyle brand. He threw concerts and events all over the Pacific Northwest, selling clothing through e-commerce, traditional retail channels, and medical cannabis dispensaries. Following recreational cannabis legalization in Washington in 2016, Mitch combined his legacy cannabis, content, and marketing experience to move into the recreational cannabis space.
Connect with Mitch!
Go to respectmyregion.com!
Top Stories in Our industry:
https://www.leafly.com/news/politics/mmj-pet-legalization-california
https://www.wsj.com/articles/welcome-to-the-worlds-oddest-pot-party-thrown-by-the-local-police-11663597103
Watch this episode on YouTube:
https://www.youtube.com/watch?v=Q-Mna6rlNCs
Catch me on MJ Biz Con! Use my discount code for 10% off: S P K M J B 2 2 1 0
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
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119 The North American Weed Tour with Mitch Pfeifer of Respect My Region