“People relate more to user-generated content than they do an influencer telling them they should buy a product because there's no authenticity from the brand to the influencer. When you've got a UGC creator, they make the content, give it directly to the brand, and then the brand directly puts it out.” - Maggie Wilson
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Maggie Wilson of FRUIT SLABS, California’s first kosher-certified and vegan edible. We get to know how she went from growing up anti-cannabis to becoming a cannabis marketing expert and joining FRUIT SLABS to serve the health and wellness community. She also dives deep into UGCs and why it is the solution to boost brand reach and savings.
[00:00 - 08:14] Top Stories in Our Industry
[08:15 - 13:08] Paving the Way for Kosher-Certified Edibles
[13:09- 31:31] Finding a Place in the Cannabis Health and Wellness Space
[31:32 - 38:26] The Colorado vs. California Market
[38:27 - 48:14] Label Differentiation and Intellectual Property
[48:15 - 1:06:10] Co’slab’orators and Why Brands Should Leverage UGCs
[1:06:11 - 1:12:05] Non-Traditional Marketing Tactics
Maggie Wilson is the best-selling author of The Metaphysical Cannabis Oracle Deck, the 1st black woman cannabis sommelier, and Chief Marketing Officer for FRUIT SLABS. Recognized for her breakthrough work by both the industry and her peers, she is a member of Black Marketers Association of America and has a top-rated international Apple podcast. She brings unparalleled energy, transformative thinking, and innovative ideas to the forefront of each conversation.
Connect with Maggie!
Find her on LinkedIn and check out FRUITSLABS.com.
Top Stories in Our industry:
https://mjbizdaily.com/top-cbd-companies-experience-market-share-drop-as-online-sales-soften/
https://ktla.com/news/california/ap-california-oks-bill-to-protect-workers-who-use-pot-at-home/
Watch this episode on YouTube:
https://www.youtube.com/watch?v=f-kP2hiFwZ0
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
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115 User Generated Content and Maximizing Your Brand Intellectual Property with Maggie Wilson of FRUIT SLABS