“We didn't see anybody else in the industry who was studying the effects of the product in humans. We wanted to come from a place of truth. That's always been very important to us, that we were the truth-tellers in the industry.” - Missy Bradley
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Missy Bradley, VP of Marketing and co-founder of Ripple. She takes us through their pioneering research to formulate a water-soluble form of THC, proven to hit 2x faster than the competitor. She also talks about their commitment to consistency and how they are building longevity by connecting with the consumers and dispensaries.
[00:00 - 10:37] What’s Trending + Q & A
[10:38 - 18:26] Everything Can Be an Edible
[18:27 - 21:03] Consistency in Experience, Quality, and Messaging
[21:04 - 33:20] Investing in Innovation and Research
[33:21 - 33:53] Marketing through Meaningful and Truthful Conversations
[33:54 - 1:02:14] Staying Relevant on the Shelf and Surviving the Colorado Market
[1:02:15 - 1:10:01] On Promotions, Packaging, and Partnerships
Prior to her work with Ripple, Missy Bradley was a senior producer at The Climate Reality Project where she led creative initiatives centered around climate change awareness and action. She is a former journalist and holds an MA in journalism from the University of Missouri and a BA in English from the University of Michigan. She lives in Boulder with her husband, John, her kids, Max and Ella, and her dog, Princess Beadie Wigglebottom.
Connect with Missy!
Check out TryRipple.com and find her on LinkedIn.
Resources:
https://mjbizdaily.com/several-state-marijuana-legalization-initiatives-could-make-fall-ballot/
https://finance.yahoo.com/news/cannabis-100-billion-opportunity-tilray-ceo-124914518.html
Watch this episode on YouTube!
https://www.youtube.com/watch?v=woXDVtCRmyU&t=3s
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
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113 Groundbreaking Human Clinical Research for Cannabis Consumption with Missy Bradley of Ripple