“We spoke with hundreds of people and the response was overwhelming. It was like, how has this not been in my life already? How come somebody hasn't invented it? And so from that, we decided to build the product. The need is out there. We have the ability to fulfill it. Let's go for it.” - Peichen Chang
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Peichen Chang, co-founder & CEO at tCheck. tCheck is a device that helps home edible makers and DIY cannabis growers measure the potency of their flower and infused oils such as butter, coconut oil, and EVOO. He digs deep into what problem they saw in the market, how they were able to create a convenient device for potency testing, and what marketing strategies they are utilizing as an ancillary business.
[00:00 - 14:00] Potency Testing at Your Fingertips
[14:01 - 20:42] A Faster and More Affordable Option for Home Bakers and Cultivators
[20:41 - 26:45] Engineering a Simple and Scalable Solution for the Market
[26:46 - 39:15] Building a Brand and Marketing as a Cannabis Technology Company
[39:16 - 44:00] What’s Next for tCheck: Expanding Their Customer Base and Helping Farmers Stay Compliant
[44:01 - 54:11] App Development and the Best Ways to Optimize tCheck
Prior to joining tCheck, Peichen Chang was a software developer and product manager for companies such as Emulex/Broadcom, TD Ameritrade, and HP. He grew up as a DoD brat on the tropical island of Okinawa, Japan before moving to snowy upstate New York for his B.S. in Electrical Engineering at Rensselaer Polytechnic Institute. Afterwards, he went on to Oregon State University for his master’s in business administration. Today, he lives in the Sacramento area with his wife, 3 boys, a dog, and too many cats.
Connect with Peichen!
Follow him on LinkedIn and visit the tCheck website.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“Their number one goal is to solve whatever health problem it is that they have. They couldn't care one bit, one iota about a spectrometer. They simply don't care. They're like, how do I make my pain go away? That's the only thing they care about. And so how do you solve that problem for the customer and this other problem, which is, this is a device that has never existed in the market before, this technology which is a kind to magic at this point. How do these two come together?” - Peichen Chang
SPONSORSHIP is brought to you by Restart CBD. Check them out for your CBD needs
LEAVE A REVIEW + help someone who wants to join me for episodes featuring some serious cannabis industry by sharing this episode or click here to listen to past episodes
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
110 Cannabis Potency Testing at Home with Peichen Chang of tCheck