“The strategy is different for different clients because it depends on how much you're willing to push that envelope. Some are more willing. It depends on what the product is. It depends on how it's marketed because there's that tight rope between you want to get your brand out there, and you want to get market share, and you want the consumer to understand what the product is. But on the other hand, you don't want to paint a target on your back. It's a risk-tolerance business decision.” - Lisa Pittman
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Lisa Pitman, an influential figure in advancing cannabis law in Texas. Having experience in the early days of the fight for legalization, she offers her perspective on the present policies on cannabis and why there’s still more work to be done in educating consumers, providing better access for medical use, and supporting small business owners.
[00:00 - 25:42] Pioneering Cannabis Legalization in Texas
[25:53 - 32:37] Branding and Marketing as a Cannabis Lawyer
[32:38 - 47:54] The Current Legal Landscape in Texas
[47:55 - 59:17] Navigating Smokable Hemp Regularization
[59:18 - 1:09:47] Interpreting the Language of Cannabis Policies
[1:09:48 - 1:19:23] What’s Next: Cannabinoids and Cannabis-Derived Products
Lisa Pittman focuses on litigation and regulatory compliance. Throughout Ms. Pittman’s 20-year career, she has litigated and tried disputes relating to labor & employment, breach of contract, commercial banking, fraud, fiduciary duty, construction defect and injury, deceptive trade practices, premises liability, professional liability, and products liability. She is also a pioneering figure in the emerging legalized hemp/cannabis industry in Texas. From her participation in the nascent cannabis industry, she has represented a broad range of clients from investors to ancillary service and product providers to “plant-touching” companies — farmers, processors, manufacturers, laboratories, distributors, and retailers.
Connect with Lisa!
Head over to the Pittman Legal website.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“You watch these different states try to come up with some laws, and I've been involved in helping to advise what language to use or not use on behalf of some clients that are selling these psychoactive products, whether it's psychoactive or intoxicating... All these different words matter.” - Lisa Pittman
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107 The Fight to Legalize Cannabis in Texas with Attorney Lisa Pittman