“We immediately got pigeonholed into this wellness thing which I think cannabis places women in so if you're a woman or you're a female-run brand or something, you can only really have this aesthetic of wellness… We just happen to be women who are running this brand and, designing and producing these pieces, but it's meant for anyone.” - Lana Van Brunt
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Hayley Dineen and Lana Van Brunt of Sackville and Co., a lifestyle brand made by women who like to smoke weed. They talk about how they approach design in the cannabis space and how they are bringing cannabis into the mainstream through their design-forward products and collaborations with other artists and brands. They also discuss their vision for the future and the need for more women entrepreneurs in the industry.
[00:01 – 04:50] Shayda shares her podcasting journey
[04:51 – 25:34] Creating A Brand for the Connoisseurs and the Curious
[25:35 – 29:43] Lessons Learned from An Acquisition Gone Wrong
[35:57- 35:21] Breathing Life to Brands through Collaborations
[35:22 - 57:19] The Future is Female In the Cannabis Industry
[57:20 – 58:56] Food for thought: What do you think about Hayley and Lana’s fight to get their business back?
Lana Van Brunt and Hayley Dineen are the Brooklyn-based duo behind Sackville & Co., a design-focused contemporary cannabis lifestyle brand, and Sackville Studios, the first multidisciplinary cannabis design and production studio creating brands from the ground up for both cannabis industry leaders and newcomers alike. Dineen cut her teeth at the world-renowned arts & design college Central St. Martin’s in London, going on to design for high-end brands including Yeezy, OVO, Vivienne Westwood, and more. Van Brunt employs her marketing and branding genius to the Sackville brand from her time as a Director at VICE Media and ATTN: Media.
Connect with Hayley and Lana!
Check out their brand and products at the Sackville & Co. website. Follow them on Instagram and Facebook.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“We are women who run this brand, but we really wanted it to be approachable to anyone and not really segment out part of our audience and be like, ‘This is only for women.’ It's like this is for anyone who loves design, who wants to approach cannabis in a new way.” - Hayley Dineen
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098 Contemporary Cannabis Branding and Ecommerce Designed by Women Who Smoke Weed with Hayley and Lana of Sackville & Co.