“If you're going to have good cannabis, why don't you have good glass, right? I mean, it just kind of goes hand in hand.” - Chris Piazza
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes CannaDevices CEO Chris Piazza to discuss the art of glass blowing and how it serves the cannabis industry. Chris believes in the need to educate consumers about ingesting cannabis in a different way and enhancing the experience with a high-quality product. As a glass blower himself, he also highlights the importance of supporting local artisans and giving them opportunities to thrive.
[00:01 – 10:37] The Intersection of Glass Blowing and Cannabis Consumption
[10:38 – 16:42] How the Glass Blowing Industry Adapts to the Legalization of Cannabis
[16:43 – 29:43] Educating Consumers about Good Glass Devices
[29:44 - 35:21] Bridging the Gap Between Art and Business
[35:22 - 53:36] Marketing an Ancillary Brand in their Own Way
[53:37 – 56:03] Food for thought: What do you think about Chris and his team’s approach to branding and business?
Chris has managed the growth of CannaDevices which services many of the largest dispensaries in the US. In just two years CannaDevices now consistently supplies 10 publicly traded cannabis companies along with numerous other operators. Throughout this growth, Chris has never wavered from his dedication to support American artists and independent small businesses. Even during the course of a global pandemic, Chris was dedicated to ensuring that each artist and team member of CannaDevices could count on the company with absolute certainty, despite the uncertain times. At any given time, CannaDevices provides full-time work for 50 artisans and their businesses and plans to double that number by early 2022. Additionally, if a new partnered artist is hitting roadblocks in their production, Chris helps the artist by teaching the skill of glass blowing and production, while simultaneously providing a source of income.
Connect with Chris
Visit the CannaDevices website and follow them on Instagram.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“When we're sitting around, talking, there's a little bit of 'Of course, I know about that,’ right? And that's fine when we're around peers. But when we're not around peers, we need to realize that this information that we have is second nature. It’s not second nature to other people and that we need to provide.” - Chris Piazza
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097 Together We Cann, Making an American Glass Company with Chris Piazza of CannaDevices