“Using cannabis from a health and wellness perspective, that can cure and help ailments that are otherwise being treated with other drugs that may or may not be good for you. And so from much perspective, I think that's the way I approach it, right or wrong, it's being branded as the health and wellness drug of our generation.” - Scott Grossman
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Scott Grossman of Turning Point Brands, as he shares the parallelisms between the tobacco and cannabis industries in the aspects of dealing with stigma and attached legalities. He emphasizes that taking the opportunity of being in the thriving cannabis industry is not one to miss as the question now turns to which brands would fill up the shelves.
[00:01 – 04:59] Opening Our Minds to the Power of Education
[05:00 – 13:19] Catalyzing Change and Recognizing the Thriving Cannabis Industry
[13:20 – 23:02] The Parallelisms Between Tobacco and Cannabis Industries
[23:03 – 31:38] Journey to Integrating Cannabinoids to Scale
[31:39 – 41:19] Determining the Winning Brands to Fill Out the Shelf
[41:20 – 51:29] Latching on to Favorable Legalization Processes
[51:30 – 52:59] Food for Thought: How do you feel about big corporations operating in cannabis?
Scott Grossman joined Turning Point Brands in 2021 and is focused on strategic initiatives and acquisitions. Prior to joining, Scott spent over 15 years as an investor and Board-level advisor managing investments across the capital structure in both public and private companies. Scott founded Vindico Capital after working nearly a decade at Magnetar Capital, and previously worked at Soros Fund Management in its private equity division. Scott started his career at Merrill Lynch in its investment banking group.
Connect with Scott
Visit https://www.turningpointbrands.com/ and follow him on https://www.instagram.com/stokers/ and https://www.instagram.com/zigzagworld/.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“I really wanted to be a part of an industry that had clear societal benefits, you know, job creation, that's largely protected from offshoring. We're helping unwind 50 plus years of systemic racism, and an endless and reckless war on drugs. We're providing a real solution to the opioid crisis, PTSD, and other health issues like Gervais syndrome, and, you know, candidly, we're helping raising much needed funds for our government.” - Scott Grossman
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085 What a Legacy Tobacco and Accessories Company is Doing to Innovate in Cannabis with Scott Grossman of Turning Point Brands