“At the end of the day, cannabis businesses are just like any other businesses, right? They need all of the services and support that anyone needs. And obviously, our lane is in helping with consumption.” - Shanel Lindsay
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Shanel Lindsay, founder and president of Ardent Life, Inc., to discuss the bright future of cannabis made possible by technology, how her profession as a lawyer got her involved in legalization, the importance of homegrowing and testing, and empowering our customers through presenting the science.
[00:01 – 04:46] Cannabis-infused home-baked goodies
[04:47– 10:06] Shanel shares her mission in the Cannabis World
[10:07 – 21:55] Framework in Massachusetts in Home Growing and Productization
[21:56 – 32:50] Breaking Down the Decarboxylation Process
[32:51 – 51:36] Biotech, Hardware, and Data Points as Springboards
[51:37 – 55:01] Food for Thought: How do you go empower the consumer through data?
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Shanel Lindsay is an attorney, activist, and entrepreneur. Founder and President of Ardent Life, Inc., a Boston-based biotech and consumer device company focused on improving the science and medicine of cannabis, Shanel is the creator of Nova Precision Decarboxylator, which regulates medical cannabis dosing, and the new Ardent FX, an all-in-one cooking, infusion and baking device. She has grown a global brand in Ardent Life and has received multiple patents for her inventions. A graduate of Northeastern University School of Law and the University of Pennsylvania, Shanel was an author of and spokesperson for the Massachusetts Marijuana Legalization Initiative (aka Question 4) and twice appointed to the Massachusetts Cannabis Advisory Board. She is also co-founder of Equitable Opportunities NOW! (EON), a non-profit that has successfully fought for equitable cannabis policies that benefit Black and Brown residents and communities disproportionately harmed by prohibition, as well as mentoring minority business owners entering the industry.
Connect with Shanel
Visit https://ardentcannabis.com/ and follow her on Facebook, Instagram, Twitter, and LinkedIn @ardentllc
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Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“When you're not allowing people to test at home, like wait, just terrible policy, right? And you're also like, you're keeping patients in the dark, but it also benefits corporate operators…it's really important, like, never to suppress the data.” - Shanel Lindsay
RESTART CBD
RESTART CBD is an education first CBD wellness brand shipping nationwide. restartcbd.com
Support the show
084 Baking Up The Future of Cannabis Tech and Adoption with Shanel Lindsay of Ardent