“So in my experience, the best way to do that (staying up-to-date) is to just dive headfirst in, read everything you can and figure out what information is relevant through just trial and error.” - Bryan Fields
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Bryan Fields and Kellan Finney of 8th Revolution, as they share the inner workings in consolidating the monthly Playbook consisting of up-to-date industry information, using both scientific and business approaches in navigating the cannabis businesses, and how business owners can take advantage of the opportunities out there.
[00:01 – 06:56] Looking Back to 2021 on Laws and Events and Looking Forward to 2022
[06:57– 15:08] Bryan and Kellan on Cannabis in a Technological and Scientific Standpoint
[15:09 – 23:00] Bringing Speed, Flexibility, and Problem-Solving to the Market
[23:01 – 35:04] Consolidating the Monthly Playbook and Staying on Top of the Game
[35:05 – 44:54] Multi Facets and Influx of Processes in Navigating the Industry
[44:55 – 01:01:39] The Leading into Celebrity Aspect, Virality, and THCV Production
[01:01:40 – 01”04:03] Food for Thought: How do you unpack the opportunities out there?
The 8th Revolution story starts in 2017 at MJBIZCON in Las Vegas—a location where stories usually begin and end. Two ambitious, analytically driven individuals with complementary expertise came together to form an organization geared toward an industry needing a team with a particular set of skills. It was clear then, as it is today, with all the challenges, stigmas, and obstacles, the cannabis and hemp industry have, there is a dire need for experts to shape.
We are a team of adaptive, dynamic problem-solvers that can diagnose, analyze, and optimize in real-time to help operators who are struggling with the industry’s obstacles. We began with a few, specific services that has turned into an end-to-end solution. We have added value and provided guidance for our partners across the supply chain. Our role is to do our part to move the industry forward and allow you to continue to operate as we help grow, fix, and optimize all your needs.
Connect with Bryan and Kellan
Visit https://8threv.com/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @thedime_8th
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quotes:
“So what we're really most proud of is that we're fast, action oriented individuals who can diagnose various situations and in cannabis. There's endless challenges and endless obstacles.” - Bryan Fields
“We just have to be very honest, because every state is so different. And all of those laws are constantly being written in real time.” - Kellan Finney
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080 Staying On Top Of Cannabis Trends and Making Industry Speculations with Bryan Fields and Kellan Finney of 8th Revolution