“Over the lifetime of a consumer within cannabis, it's a complex journey where there's a lot of experimentation. And we really wanted to create an ecosystem where they felt safe, where they felt educated.” - Dennis O'Malley
Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Dennis O'Malley of The Parent Company, as he shares the principle behind effective engagement with the customers and how brands can integrate a creative approach to marketing for more brand awareness. Dennis talks about his insights on building informed customers to have the brand become a trusted partner in their cannabis journey.
[00:01 – 06:31] Shayda shares Updates on Delta-8 and Delta-9 THC
[06:32 – 12:47] The Vertical Integration as a Unified Company
[12:48 – 20:25] Evolving Operations through Core Values to Attract Informed Consumers
[20:26 – 31:50] Monogram and Human Connection on Addressing Barriers to Marketing
[31:51 – 43:44] Tracking the Engagement Levels with Partnerships
[43:45 – 46:56] Food for Thought: How do you holistically converse with your customers?
Dennis O’Malley has served as Chief Operating Officer of The Parent Company and President of Caliva since January 2021. Dennis was previously the CEO of Caliva, where he led a 10x increase in revenue over the course of three years. Before joining Caliva in 2017, Mr. O’Malley was CEO of ReadyPulse Inc., a venture backed software company that enabled lifestyle brands like Nike, Adidas, The North Face, Red Bull, Reebok, to leverage ambassador marketing programs, from April 2012 to April 2016. The company was sold in April 2016. Mr. O’Malley holds multiple technology patents as well as an MBA from Santa Clara University.
Connect with Dennis
Visit https://www.theparent.co/ and follow him on Facebook, Instagram, Twitter, and LinkedIn @theparent.co
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quote:
“At the end of the day, I think what's important is, you know, we've always used the north star as this informed consumer… We always need to keep the consumer in mind. And that informed consumer is just asking a question, which is, ‘What am I putting into my body?’.” - Dennis O'Malley
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076 The Road to Becoming The Most Trusted Name in Cannabis with Dennis O'Malley of The Parent Company