On this episode of the To Be Blunt Podcast, Shayda Torabi and Anthony Dutcher discuss what’s it’s like to work through and around the unknowns of Cannabis in the medical industry, getting Physicians and Pharma to take Cannabis seriously and the value of moving, thought-provoking and high-quality content as an art form
[00:01 – 08:57] Introducing Anthony Dutcher and Diving into Veriheal
[08:57 – 33:27] How Veriheal is Navigating the Newness of the Cannabis Medical Market
[33:28 – 00:00] Connecting Consumers, Physicians, Pharma and Cannabis
[46:45 – 51:34] Veriheal Creating Relevant, High-Quality Content
[51:35 – 54:32] How Do You Navigate What You Can and Can’t Say?
Anthony Dutcher is a Digital Marketing expert from Denver, Colorado who finds purpose in helping startups, freelancers, and corporations build synergy throughout their digital efforts. Dutcher has successfully coordinated marketing campaigns for over a hundred projects across major industries including healthcare, cannabis, technology, blockchain, and media. In the year 2017 alone he helped market on behalf of public offerings totaling over $100 million in raised capital. His finest work shines in the success of Veriheal Inc. of which he has been Marketing Director for 3.5 years.
Art and human culture are a source of inspiration for Dutcher, as he believes marketing is an art of its own. He finds balance through nature and leverages it to develop ingenuity within his campaigns. When Dutcher is not working he is either studying to improve himself, enjoying the sight of the Rocky Mountains, or spending time with his loved ones.
Connect with Anthony on LinkedIn
Visit www.veriheal.com and connect with Veriheal on Instagram, Twitter and LinkedIn @veriheal
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Key Quotes:
“If you can reach that point where you understand that your branding initiatives have worked, and you found the channel, and you can have that lever, you're 10 steps ahead of everyone.” - Anthony Dutcher
“If we can change one life with any piece of content, if we can change one person's opinion, one person's treatment option, we're doing good, and we're happy about it.” - Anthony Dutcher
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056 Building a Healthcare Technology Brand for the Medical Marijuana Industry with Anthony Dutcher of Veriheal