Jonathan Schwartz is the Sales Executive Rep for Boveda. In this episode Jonathan walks us through Boveda's journey and we talk all about terpenes and get a good understanding about how as the industry evolves we will evolve by creating products that help support and create longevity for our cannabis consumption.
[00:01 – 05:34] Delta-8 and Other Cannabinoids Are Threatened To Be Banned
[05:35 – 13:28] Jonathan Shares His Background
[13:29 – 17:23] The Anomaly of Cannabis Ancillary Businesses
[17:24 – 30:24] Boveda; The Brand, Backstory and Journey
[30:25 – 39:15] What Are Terpenes and Why Do We Want To Save Them?
[39:16 – 52:57] From Farm To Dispensary; How Flower Is Preserved
[53:58 – 52:57] Final Thoughts
Jonathan Schwartz started his career in Sales and Real Estate until the GFC and decided to get up and leave the US on a one way ticket to Mexico. He ended up in Colombia a few months later and stayed there until 2017, where he developed and operated a handful of small hotels, bars and restaurants. While still living in South America, Jon invested in and cofounded CALIGOLD Cannabis in Berkeley, CA. CALIGOLD manufactured and distributed cultivar specific chocolates, which were known as one of the best edibles available in CA. He eventually moved to California full time in 2017 and CALIGOLD was sold in 2018. Jon started working for Boveda in 2019 and has been their Southern California sales executive since then.
To connect with Jonathan find him on LinkedIn (jonathanmarkschwartz)
Follow Bodeva on Twitter (@BovedaInc) and Instagram ( @bovedainc) or visit their website: https://bovedainc.com/
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Tweetable Quotes:
“Boveda creates a monolayer which is a micro thin layer around the flower. It keeps the flower hydrated... If there’s no Boveda in the packaging there’s gonna be no micro thin turpeen shield layer around the flower.” - Jonathan Schwartz
“Even by scent we obviously have different personalities and preferences. When you're consuming these products that are so heavily influenced by this particular terpene or combination of terpenes it obviously influences the ultimate effect.” - Shayda Torabi
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051 How to Save the Terps and Why We Should Talk About Terpenes More with Jonathan Schwartz of Boveda