Varuni Palacios is the Head of Marketing and Growth at Miss Grass, a brand on a mission to help the world get good at weed. They educate on the science, history, culture, and products involved with cannabis, all in the spirit of conscious consumption.
[00:01 – 09:56] Intro and Varuni’s Background / What is Miss Grass?
[09:57 – 20:21] What It Means to Be the Head of Marketing and Growth at Miss Grass
[20:22 – 37:16] Navigating the Waters of E-Commerce / Going Digital / Women in Cannabis
[37:17 – 44:49] Building Partnerships
[44:50 – 47:47] The Team Behind Miss Grass
[47:48 – 51:23] Get Educated to Be an Educator
[51:24 – 55:30] Shoutouts / Final Thoughts / Call to Action
Varuni Palacios is the Head of Marketing for Miss Grass where she leads brand marketing, audience development, and strategic partnerships. Prior to Miss Grass, Varuni was the Director of Audience Development & Social Media at goop, a luxury lifestyle brand with roots in content, commerce, and experiential. Her experience spans 10+ years in media, entertainment, and e-comm leadership at brands including Awesomeness, NBC Entertainment, WWE, and HSN.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Tweetable Quotes:
“We have this immense responsibility to educate our consumers.” – Varuni Palacios
“Our challenges [as] marketers in cannabis are evolving and scaling our brands while remaining authentic to who we are and what we’re doing in the first place, which is helping our communities.” – Varuni Palacios
Resources Mentioned:
@missgrass - Instagram
https://missgrass.com/
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044 Conscious Consumers, Contextual Commerce, and Community Building with Varuni Palacios of Miss Grass