Andrew Tychsen is the Director of Marketing at LEVO Oil. With the help of Andrew, LEVO has had huge success on TikTok, going viral multiple times and using the platform as a marketing tool to boost their revenue. In this episode, Andrew gives us a behind-the-scenes peek at how they work their magic that provides them their success on TikTok.
[00:01 – 03:59] Introduction of Guest and Topic
[04:00 – 10:02] The Story of Levo Oil
[10:03 – 26:08] Content Curation and Leveraging Influencers
[26:09 – 36:30] E-Commerce and the “Ugly” Truth Behind the Industry
[36:31 – 44:56] Marketing in Social Media – Going Viral on TikTok
[44:57 – 50:18] Recognition from the Traditional Media / Retailing Levo’s Products
[50:19 – 56:43] There is No Recipe for Success That Fits Everyone
[56:44 – 58:59] Final Thoughts and Call to Action
Andrew Tychsen is the Director of Marketing at LEVO, the 'Keurig of Cannabis'. It's like a coffee maker for cannabutter.
After spending nearly a decade working in the toy industry building a brand from scratch to a billion dollar phenomenon, Andrew knows what truly drives growth. It’s less about first-touch attribution and more about how well you connect with the heart-beat of your brand's community.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Tweetable Quotes:
“We don’t necessarily know what we’re doing every step of the way, but we’re testing and iterating and trying to find out what works.” – Andrew Tychsen
“If I have to say what’s the biggest thing that I’m proud of or that I love about Levo…it’s the people.” – Andrew Tychsen
Resources Mentioned:
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042 Content Curation, Leveraging Influencers, and Going Viral on TikTok with Andrew Tychsen of Levo Oil