Bess Byers is the founder of Blaise Creative, a Seattle-based digital marketing agency. Bess is a passionate advocate of the plant, and in this episode, we tackle the legalizations and politics behind the industry.
[00:01 – 03:07] Introduction of Topic and Guest
[03:08 – 08:15] Bess’ Story and the Founding of Blaise Creative
[08:16 – 20:14] The Politics Behind the Industry
[20:15 – 29:30] Home Grown Brands / Bigger vs. Smaller Brands
[29:31 – 39:39] Trends and New Products
[39:40 – 52:24] Bess’ Social Media
[52:25 – 55:36] What do your parents think of you being in the industry?
[55:37 – 59:55] Final Thoughts and Call to Action
Bess Byers, also known as Cannabess, is the founder of Blaise Creative, a Seattle-based digital marketing agency. Byers has over ten years of marketing experience, with five of them in cannabis. She’s battled Instagram to have her social media account @imcannabess reinstated nine times at over 94,000 followers. When Bess isn’t working, she can be found dabbing, hiking and hanging out with her cat, Barry White.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Tweetable Quotes:
“I truly believe that this plant, we just need to decriminalize it, you know? I don’t think that this plant should have been illegal in the first place.” – Bess Byers
“If you’re getting in this [industry] just for the money. You’re not in it for the right reasons.” – Bess Byers
Resources Mentioned:
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039 Politics and Pot in the Pacific North West with Bess Byers of @ImCannaBess