Miranda Cummings launched MACY|MKTG; an experiential marketing consulting agency focused on helping cannabis companies evolve through consumer experiences. In this episode, Miranda talks about the importance of creating moments that matter between your products and consumers. She also talks about the state of the Oklahoma cannabis market.
[00:01 – 04:24] Opening Segment and Introduction of Guest
[04:25 – 13:05] Miranda’s Story
[13:06 – 18:08] Cannabis Experiential Marketing in Both the Medicinal Only and the Recreational Only States
[18:09 – 32:21] Creating Cannabis Experiences and Moments that Matter
[32:22 – 42:23] Create authentic brands that care for their clients. Don’t just ride the CBD Train.
[42:24 – 53:21] What’s going on in Oklahoma?
[53:22 – 57:47] Final Thoughts and Call to Action
Miranda has been dedicating herself to motivating the masses through creative experiences for as long as she can remember. After graduating from Columbia College in Chicago with a double major in Marketing Communications and Public Relations, she snagged an internship with a global advertising agency (FCB) and headed to Prague, Czech Republic for the summer. There she was part of a team that successfully built an experiential campaign for a new snack pack product – which lead to her desire to continue developing the strategies behind how humans experience brands or products.
Once returning to the states she jumped right into the Engagement Director position with Blue Zones Project, a National Geographic x Blue Cross Blue Shield wellness initiative centered around making healthy choices easier through the built environment. All this talk about wellness and positive environments eventually landed her in the beautiful and active Mile High City. As the rise of the cannabis industry was growing – Miranda landed a gig at Westword Newspaper, a local lifestyle publication that took pride in working with cannabis brands and dispensaries.
After building many relationships and connections with local and national cannabis and cannabis adjacent brands, she decided to launch her own experiential marketing consulting agency that was more focused on helping cannabis companies to evolve through consumer experiences. MACY|MKTG quickly became a trusted consulting agency specializing in experiential marketing efforts. Soon after launching, MACY|MKTG landed a venue management contract with one of the most sought-after cannabis consumption friendly venues in the state of Colorado (Invisible City), where Miranda quickly accelerated her agency’s portfolio of cannabis consumption friendly experiences. She now works with several cannabis brands on various marketing needs and is currently working on launching a flower line in OK with a few fellow experts in the industry in 2021. With creativity, charisma, and communication at the epicenter of each project Miranda encounters, if her skill set doesn’t get her there, her determination will.
Follow Miranda on Instagram @mirandamacy and @macymktg. You can also follow Noble Nectar Extracts on Instagram @noblenectarextracts
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness br
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032 Creating Cannabis Experiences and What the Hell is Going on in Oklahoma with Miranda Cummings