Libby Cooper is the Co-Founder and CEO of Space Coyote. In this episode, hear from Libby’s perspective what it’s like to be a woman in the cannabis space. Libby also gives us a behind the scenes look at what it was like for her to start Space Coyote.
[00:01 – 12:55] Libby’s Background and the Story of their Brand’s Name, Space Coyote
[12:56 – 23:18] Launching a Cannabis Brand as a Creative Person
[23:19 – 30:57] “I Love Cannabis.” Caring and Advocating for the Plant
[30:58 – 37:37] Creating Great Partnerships
[37:38 – 46:28] Space Coyote’s Future Plans and Navigating Through Different Markets
[46:29 – 50:56] Final Thoughts and Call to Action
Libby Cooper is CEO and Co-founder of Space Coyote. An artist and established contributor / advocate in the cannabis industry, Libby is the creative genius behind Space Coyote, crafting a brand that stands out from the noise and pulls people in. In less than 18 months, Libby has led Space Coyote to be a top 20 preroll brand in California. Space Coyote is now one of the fastest growing woman owned / operated cannabis companies, and is sold in over 250 dispensaries. Before founding Space Coyote, Libby was the Creative Director at Eaze, California’s largest cannabis retail platform. While at Eaze, Libby built and launched multiple cannabis brands, including STATE cartridges (2016 launch), Tiger Mint Extracts (2017 launch), Ritual Drops (2017 launch – Cannabis Cup Winner), and more. Cumulatively, these brands sold over $5M in revenue in their first year of operation. Libby truly believes in smokable, potent products, affirming that women can be stoners and being a stoner is celebratory. Follow Space Coyote on Instagram @spacecoyote
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She's currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda's not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @theshaydatorabi
Tweetable Quotes:
“What we’re doing with Space Coyote is the exploration of the psychedelic side of weed.” – Libby Cooper
“You have to really just believe that your product is good and you convince the buyer or that dispensary.” – Libby Cooper
Resources Mentioned:
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028 Cannabis, Creativity, and Branding with Libby Cooper of Space Coyote