Jeff Starling is a managing partner at The Source, and in today’s episode, Jeff walks us through how they keep a vibrant image for their brand and maintain a good image for medicinal marijuana.
[00:01 – 13:41] Opening Segment
[13:42 – 25:02] Medicinal Marijuana
[25:03 – 40:35] Thinking Creatively to Make Your Dispensary Stand Out
[40:35 – 52:37] Innovations in the Industry
Originally from the Chicago suburbs, Jeff Starling spent much of his youth living the ex-pat life, with stops in numerous cities throughout the United States, the Philippines, Hong Kong, and Panama. In 2003, Starling relocated to Northwest Arkansas to study Marketing and Finance at the University of Arkansas and found his home in the hills of the Ozarks. He loves the natural beauty Arkansas offers and has enjoyed watching the northwest corner of the state grow. He hopes to make a lasting impact in the community by creating opportunities and change for the residents of Northwest Arkansas, envisioning a place of inclusion and equality. Starling has long believed in both the medicinal benefits of marijuana and the need for legalization. Having watched medical marijuana programs flourish in other states, the opportunity to be at the forefront of Arkansas’ cannabis industry was too promising not to pursue. Through The Source, and in his personal life, Starling wants to shift the paradigm of the cannabis industry - advocating that marijuana is indeed medicinal and that we are barely scraping the surface of the benefits the plant can provide. He aims to use the dispensary as a platform to espouse the benefits of medical marijuana and hopes to play a part in legalization efforts throughout the nation.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.
Tweetable Quotes:
“How do you let people know where you are when you’re not allowed to let people know where you are. So, I always say, hey let’s do something funky and creative.” – Jeff Starling
You can connect with Jeff by sending him an email at jdstarling@gmail.com. Know more about The Source by visiting their website https://thesource-ar.com/ or contact their publicists torie@resplendenthospitality.com, mary@resplendenthospitality.com.
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018 Thinking Creatively to Make Your Dispensary Stand Out with Jeff Starling of The Source Medical Dispensary