Jocelyn Sheltraw is the Director of Strategy at Headset, the leading, unparalleled cannabis data, and analytics company. On today’s show, we dive into the love story between cannabis, marketing, and data; how these three key components working together will help push the industry to a brighter future.
[00:01 – 10:44] What is Headset?
Jocelyn talks about how she got into the industry, her role, and what Headset is all about
[10:45 – 20:29] The New Era
Jocelyn differentiates Cannabis 1.0 and Cannabis 2.0
The effects of COVID on the industry
[20:30 – 27:15] The Next Generation of Cannabis Consumers
We talk about the “NEW” Cannabis consumers
[27:16 – 41:31] Headset: The DATA Masters
Why being able to pivot is necessary for the cannabis industry, and that’s when all the data comes in to save the day
The TOP brands based on all of the data that Headset compiled
[41:32 – 46:55] Closing Segment
Connect with Jocelyn online!
Final words from me
Jocelyn Sheltraw is the Director of Strategy at Headset.io, responsible for strategy and operations in the west coast. Prior to joining the cannabis industry, Jocelyn spent 10 years working in mobile advertising and technology developing advertising and monetization strategies for apps including Flipboard, Spotify, SoundCloud, Pandora, and Uber to name a few. Jocelyn is a vocal cannabis advocate and thought leader, involved in various local and state cannabis associations and committees. She also works on various Social Equity Program initiatives throughout California.
Shayda Torabi has been called one of the most influential Women in WordPress and now she’s one of the women leading the cannabis reformation conversation building one of Texas’ premier CBD brands. She’s currently the CEO and Co-Founder of RESTART CBD, a female-run education first CBD wellness brand. And has formerly held marketing positions at WP Engine and WebDevStudios. Shayda is the host of a podcast for cannabis marketers called To Be Blunt, where she interviews top cannabis brands on their most successful marketing initiatives. When Shayda’s not building her cannabiz in Texas, you can find her on the road exploring the best hikes and spots for vegan ice cream. Follow Shayda at @withshayda.
Tweetable Quotes:
“We found that because the industry is all so new, being able to visualize it really makes the big difference for these retailers and being able to make use of the data.” – Jocelyn Sheltraw
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017 Cannabis, Marketing, and Data: A Love Story with Jocelyn Sheltraw of Headset