Today I had the pleasure of speaking with the Founder and CEO of Enlighten, Jeremy Jacobs.
Let’s dive into Jeremy’s story about how Enlighten is leading the way to destigmatizing and educating people about cannabis.
Things you will learn in this episode:
[00:01 – 05:46] What is Enlighten?
Jeremy talks about what Enlighten is all about
Jeremy speaks about incorporating technology into the cannabis industry
[05:47 – 17:37] How Technology is Driving Cannabis Education and Consumer Adoption
Jeremy talks about the early adopters of cannabis and their lifestyle
The evolution and adoption of cannabis through all ages
Jeremy weighs in on why it’s important to educate consumers, retailers, and brands
Equipping dispensaries with the necessary technology for superior consumer education and improved consumer experience
[17:38 – 25:55] Navigating Through The Market
Connecting with consumers through digital marketing and campaigns
Stepping up your marketing and educating the consumers with technology
Jeremy talks about Cannabis Club TV and the different digital signage services they offer
[25:56 – 46:00] Stigma In The Industry
Jeremy and I tap into the greatest stigma in the cannabis industry
The Canna-bus: a mobile cannabis dispensary experience
Jeremy talks about being advocates to educate people and destigmatize cannabis
[46:01 – 50:19] Closing Segment
Is there any dispensary that shows off what Enlighten does that you can mention and share with our listeners?
I don’t know if I can tell you. What I can tell you is we have a self-service portal that’s launching in about 3-4 weeks, and it will contain a list of all dispensaries we’re in.
Follow Jeremy and Enlighten online! See below for links
Final words from me
Tweetable Quotes:
“The more knowledge that we put into the marketplace, the more people embrace our real lifestyle.” – Jeremy Jacobs
You can connect with Jeremy on LinkedIn. Visit their website https://getenlightened.io/ for the technology solutions that you need. Check out Canna-bus and join in on the mobile dispensary experience!
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009 How Technology is Driving Cannabis Education and Consumer Adoption with Jeremy Jacobs of Enlighten