120 Building Brands for Target Consumers with Kristi Palmer of KIVA
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“There's nothing more important or more powerful than staying fresh and staying relevant. There's just a lot that you have to do with your communication and your marketing and your branding to achieve that.” - Kristi Palmer Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number one edibles brand in California. Kristi tells the story behind their innovative products and elevated branding and marketing. She also takes us through how they are navigating out-of-state operations and continuing to expand on the untapped potential of cannabis.
120 Building Brands for Target Consumers with Kristi Palmer of KIVA
120 Building Brands for Target Consumers with…
120 Building Brands for Target Consumers with Kristi Palmer of KIVA
“There's nothing more important or more powerful than staying fresh and staying relevant. There's just a lot that you have to do with your communication and your marketing and your branding to achieve that.” - Kristi Palmer Welcome back to the To Be Blunt podcast! In this episode, Shayda Torabi welcomes Kristi Palmer of Kiva, currently the number one edibles brand in California. Kristi tells the story behind their innovative products and elevated branding and marketing. She also takes us through how they are navigating out-of-state operations and continuing to expand on the untapped potential of cannabis.