Welcome to To Be Blunt.
An online space to expand your thinking about the future of cannabis packaged goods going to market.

with Shayda Torabi.

In 2018 I became one of the first cannabis retailers in my hometown of Austin, Texas.

Since then, I’ve had the pleasure of growing my brand to national recognition, received countless awards for excellence, and spoken at some of the leading conferences in our space, and I’m just getting started 🚀

I am passionate about exploring the intersection of experiential marketing and enhancing everyday habits, particularly how great brands leverage these elements to cultivate fanatic loyalty.

And I love to be blunt about the current status of our industry.

Thank you for being here!