🎥 Panel: From Seed to Brand
Crafting a compelling identity for your cannabis brand panel discussion at Cannabis Marketing Summit
I moderated a panel at Cannabis Marketing Summit in June 2023 discussing branding with a rockstar lineup of panelists representing retail, agency, edible manufacturing, multi-state operation, and cultivation.
The big takeaway, which you’ll learn more about in the video, was a great brand starts with why. And it’s just as important to build your brand externally as it is to spend time internally getting buy-in from your team.
A question I asked my panelists which I’ll ask you too—
How often should a company focus on branding?
Is it set it and forget it? Do you revisit quarterly? Is it an everyday thing?
Please watch for our answers, and discuss them in the comments below!
Description
With more competition than ever in the cannabis industry, building a strong brand identity is critical to success. This panel will explore how cannabis brands can create a distinctive personality that resonates with consumers and sets them apart from the competition. Attendees will gain insight into how to develop a brand personality that aligns with their business goals and appeals to their target audience.
Objectives:
what are your unique brand identifiers in a saturated marketplace
how brands evolve over time
implementation of best practices to keep your team on the same page
how to keep brand consistency with high employee turnover
how to understand what the outside world thinks of your brand
brand of the future: how do you get acquired and have a strong brand?
Speakers
Joe Hodas (Speaker) Wana Brands, Chief Marketing Officer
Shayda Torabi (Speaker) RESTART, CEO/Co-Founder
Katherine Wolf (Speaker) Malek's Premium Cannabis, Chief Marketing and Operations Officer
John Shute (Speaker) PufCreativ, CEO
Special shout out to Max Juhasz of DopeSEO.com for video recording our panel!
And a big thank you to Cannabis Marketing Summit for having us and facilitating this conversation. If you get a chance to attend that event in the future, it’s an intimate opportunity to network specifically with canna marketers covering real-time topics impacting how we take cannabis products to market.